APLB · Korean skincare
APLB skincare.
APLB skincare.
A routine
that fits.
Explore APLB serums, toners and moisturizers. Get to know the formulas, then find your everyday essentials.
The Glutathione
Niacinamide familyMeet the collection ↗
Niacinamide familyMeet the collection ↗
The ingredient edit / 01
Glutathione
Explore the ampoule
Glutathione
+ niacinamide.
A familiar APLB pairing, in formats for different steps. Start with the ampoule serum, a lightweight layer with centella, panthenol and glycerin.
2%Niacinamide in the ampoule serum
29.2%Centella extract in the ampoule serum
The skincare shelf
A good place
A good place
to start.
A cleanser, a light layer, a comfortable finish. Browse by the step you want to add to your routine.
Prices are checked snapshots. Confirm the selected option, final price and availability before checkout.
Less guesswork, every day
Your routine,
Your routine,
in the right order.
Build around the basics you already use. A toner or serum can be an extra layer when it adds something you want.
Build a simple routine
01
Cleanse
↗02
Wash and rinse before leave-on care.
Layer
↗03
Choose a toner or ampoule serum.
Moisturize
↗
Finish with your facial cream.
Morning routine? Follow with your separate sunscreen.
A closer look
On the shelf.
On the shelf.
In your routine.
See the bottles, jars and textures behind the names. A short photo film introduces the collection before you explore each formula.
Get to know APLB ↗
Compare the formulas
Same ingredient.
Same ingredient.
Different approach.
Niacinamide appears in many serums. The supporting ingredients and format help tell them apart.
| Formula | Named ingredients | Format | Useful distinction |
|---|---|---|---|
| APLB Glutathione Niacinamide | 2% niacinamide + 0.1% glutathione | 40 ml ampoule | 29.2% centella extract |
| Beauty of Joseon Glow Serum | 2% niacinamide + 60% propolis extract | 30 ml serum | Propolis-led gel serum |
| The Ordinary Niacinamide 10% + Zinc 1% | 10% niacinamide + 1% zinc | 30 ml serum | Higher niacinamide concentration |
Different formulas, not a performance ranking. A larger percentage alone does not determine the right product for your skin. Sizes refer to the options compared.
Formula references: Beauty of Joseon · The Ordinary.
Inside the brand
From Korea,
From Korea,
with a clear focus.
APLB is the skincare brand of UL Corporation, founded in 2018 and based in Incheon, South Korea. Its collections pair named ingredients with familiar everyday formats.
Meet the company and explore how the formulas fit together.
The APLB story
The routine journal
Make sense of
Read the complete guide ↗
Make sense of
your skincare shelf.
How to build an APLB routine you will actually use
Learn the difference between toner and serum, compare ingredient percentages and choose the steps that make sense for you.
Read the routine guide
Before you choose
A few useful
A few useful
answers.
Where should I start?
Start with the step you need: cleanser, moisturizer or a light layer between them. The routine page explains where each selected product fits.
What does the percentage on an APLB bottle mean?
A named complex can combine several ingredients. For example, the serum’s 31.3% complex includes 29.2% centella, 2% niacinamide and 0.1% glutathione.
Do I need every product in one line?
No. Pick the formats you enjoy using. A toner, serum and sheet mask are different options, not a requirement to use them all.
How do I place or manage an order?
Use a product’s shopping button to open its selected option in a new tab. Orders, delivery and returns are handled through the account used at checkout.
A customer perspective
On the facial cream.
One customer’s experience with the Glutathione Niacinamide Facial Cream. Individual experiences vary.
“It's not greasy, it absorbs into the skin, and leaves a smooth finish.”A. Tortorice · September 21, 2026
Glutathione Niacinamide Facial Cream